After going for a more understated vibe with their Euro 2016 home kits, Adidas went for a more experimental approach with Spain and Russia’s away shirts.
Spain’s features a pixelated ’90s vibe that will divide opinion, but Russia’s is basically just straight up Ed Hardy wear…
Seriously, a team will wear that during Euro 2016, not an MMA fighter during a UFC event.
According to Adidas, the Spain shirt “focusses around explosive emotions displayed in a heat-map, based on the 2012 UEFA European Championship winning goal by Fernando Torres.”
And the Russia shirt was “designed to reflect youth culture in the country and hinting at modernity.”
So there you go. A heat map and something about kids.