The Barclays Premier League is dead


When the 2015/16 season ends, so will the Barclays Premier League. Starting next season, it will officially go by the name everyone who isn’t contractually obligated to say “Barclays” (or a corporate wonk) uses now: “Premier League.”

According to PA Sport, the decision to eliminate title sponsorship “reflects the organization’s desire to mirror major American sports leagues like the NBA and NFL in presenting a ‘clean’ brand.” It marks the first time since the league’s inaugural season of 1992/93 that it has not had a title sponsor (the first was Carling).

The modified name comes with a new logo, which reduces the lion that has represented the league since its inception in 1992 to just a decapitated head. It remains unclear whether an American dentist is responsible for this.


Says the head of the design firm behind the new look (via

“Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world,” Stafford said. “And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage.”

In other words, it’s a lion’s head.


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