Tag: Brazil

Brazilian club uses shirt numbers to advertise supermarket deals

Sports sponsorship innovation from the Brazilian fourth division

(Fluminense de Feira/Facebook)

Football clubs are always looking for a new way to make some money, but few sponsorship schemes have been as creative as the one currently being utilized on the back of Brazlian Serie D club Fluminense de Feira’s shirts. The Bahia side has partnered with a local supermarket to turn the players’ shirt numbers into advertisements for deals on products available at the market (completing the synergistic perfection of this relationship is the fact that “feira” means “market” in Portuguese).

So instead of displaying the player’s name, the shirt for №5 promotes a $5.98 deal on shampoo. Who knew football could be entertaining AND informative?!

If this practice catches on with other clubs around the world, watches matches could become the easiest way to do your comparison shopping.

That’s a bargain for shaving cream!


Brazil’s Copa Verde to feature actual green card

An abstract concept becomes a tangible part of the referee’s arsenal

(CBF/Twitter)

In 2016, Italian football introduced the concept of the green card—a positive counterbalance to the punishments of the yellow and red cards meant to recognize acts of fair play. Sadly, green cards were not actually produced, as they were only a “symbolic award” declared after the fact. But now the Brazilian football confederation has announced that physical green cards will be awarded at the 2017 Copa Verde (appropriately enough, Copa Verde translate to “Green Cup”), a regional tournament started in 2014.

FIFA approved the addition last year and 12 (mostly) specific acts have been decided to be worthy of a green card. They are:

  • Inform the official that a mistake harming the opposing team has been made
  • Stop play after touching the ball with a hand without the referee noticing
  • Inform the official that a penalty decision benefiting the opposing team was correct
  • Inform the official that a decision to not to award a penalty to their own team was correct
  • Inform the official that a goal kick should be a corner kick
  • Inform the official that the opposing team should have a throw in
  • Inform the official that a card shown to an opponent was incorrect
  • To stop their own team’s attack upon seeing an injured opponent
  • Prevent a teammate from complaining about a decision from an official
  • A member of the technical staff proactively engages with officials without complaining
  • Referee notices that the coach tells player to play the ball and not waste time
  • Other fair play actions

With the green card now a reality, it’s just a matter of time before my idea for a brown card, shown to players who do things that aren’t technically against the laws of the game but are still shitty things to do, is implemented next.

Chapecoense crash survivors receive Copa Sudamericana trophy at first match since the tragedy

A day of tribute and rebuilding


Chapecoense played their first match since the plane crash that 71 people, including 19 players and staff making their way to the first leg of the Copa Sudamericana final in November. A total of 22 new players and a new manager have been brought in the last month and a half so the club could carry on.

On Saturday, Chapecoense hosted Palmeiras in a friendly and before the match, they had the three players who survived the crash—Neto, Alan Ruschel, and Jackson Follmann—lift the Copa Sudamericana trophy, which was awarded to the club at the behest of their opponents, Atletico Nacional.

Winners medals were also awarded to the players and the families of those who died, who received half of the money raised by the match.

https://youtu.be/099K3B2JQY8

After falling behind early in the match, the rebuilt Chapecoense scored an equalizer in the 14th minute, finally giving the club something to celebrate.

The match was stopped in the 71st minute to honor the 71 people who died in the crash. After resuming, the match eventually ended in a 2–2 draw.

Though the day was more of a reminder of what was lost than a glimpse of what’s to come, inspiration should be taken from how Chape were able to not only survive such an overwhelming tragedy and rebuild so quickly, but to help take care of those who suffered unspeakable losses while doing so.


https://upscri.be/16bb19/

Chapecoense unveil new crest to commemorate crash victims and Copa Sudamericana title

One star to honor the dead and one to mark their work

(Chapecoense)

CONMEBOL decided to honor Atletico Nacional’s request and name Chapecoense 2016 Copa Sudamericana champions in the wake of the plane crash that killed 71 people traveling to Colombia for the first leg of the final. Now, Chape have unveiled a new crest that pays tribute to those who lost their lives and what they achieved.

https://whatahowler.com/chapecoenses-opponents-rally-to-support-air-crash-devastated-club-ee8950602bdc

“The first star makes reference to the conquest of the Copa Sudamericana,” says the club’s infographic (according to Google Translate). “It is white as a sign of peace. The peace found by our Eternal Champions. In addition, the white color symbolizes the light that will guide us forward.”

“The second star inside the letter F — which refers to football — is the subtle yet powerful way of eternalizing those who dedicated their lives to Chapecoense.”

As an added honor, Barcelona have invited Chape to be their opponents in the the friendly that will decide the winners of the Joan Gamper trophy next year. Says Barca’s statement on the matter:

FC Barcelona wants to pay tribute to the 71 people who died in the accident and their families, and will therefore make the 2017 Joan Gamper Trophy a great tribute to the world of football through various activities around this match which will become known as the date of this celebration approaches.

Along with the invitation to Chapecoense to the 2017 Joan Gamper Trophy, FC Barcelona would like to collaborate on the institutional and sporting reconstruction of the Club, and help to recover the competitive level that it had.

Chapecoense will never forget the tragedy they have endured, but now, fittingly, the people who gave the most for the club will forever be represented over the hearts of those who move the club forward in their name—in Barcelona and beyond.

https://whatahowler.com/chapecoenses-opponents-rally-to-support-air-crash-devastated-club-ee8950602bdc


Chapecoense’s opponents rally to support air-crash devastated club

The efforts to ensure that Chapecoense’s story doesn’t end with their overwhelming tragedy

(Chapecoense)

The plane crash that is believed to have killed 75 of the 81 people aboard a flight carrying Brazilian club Chapecoense to Colombia for the first leg of the Copa Sudamericana final could have been a tragic end to what once had the makings of a wonderful story.

Chapecoense climbed from the Brazilian fourth division to the top flight and their first ever continental final in a matter of seven years. This was supposed to be the high point of a club founded in 1973 that spent most of its existence in the lower divisions.

Now, only three members of the squad that traveled to Colombia are thought to have survived—Jackson Follman, Alan Ruschel, and Helio Hermito Zampier Neto—and three players who did not make the trip were left to mourn in an empty dressing room that once housed a now lost family.


Other clubs have been quick to rally around Chapecoense to try and ensure that the club can go on, to help those who remain and sustain the memory of those who have passed. Atletico Nacional, the club that would have faced Chapecoense in the Copa Sudamericana final, have asked CONMEBOL to declare Chapecoense, their “brothers,” champions of the tournament.

https://whatahowler.com/remembering-two-of-the-soccer-worlds-most-tragic-air-disasters-a815d07a3654

Back in Brazil, Flamengo, Palmeiras and Sao Paulo have all offered to loan players to Chapecoense for free (UPDATE: Argentina’s football federation made the same offer on behalf of their member clubs, as well). They have also asked that Chapecoense be exempt from relegation for three years. In addition, Palmeiras, who have already won Brazil’s domestic title this season and were the last opponents Chapecoense faced, have stated their desire to wear Chapecoense’s kit during their last match of the season.

Discussion of sporting interests might seem wholly unimportant in the immediate aftermath of such shocking devastation, but this is more about a community coming together than trophies or squad replenishment. It’s about trying to minimize future loss that would compound what has already been experienced. It’s about making do as best as they can.

https://www.gettyimages.com/license/626420406


https://upscri.be/16bb19

German player apologizes for reminding Brazil of the “7-1” after Olympic final

(@BILD_sport)
(@BILD_sport)

In the immediate aftermath of Neymar/Brazil beating Germany on penalties in the men’s Olympic final, Robert Bauer held up seven fingers as he walked off the pitch in reference to Germany’s 7-1 win against Brazil at the 2014 World Cup. Naturally, the Brazilian crowd did not appreciate this reminder of the national shame that their first ever Olympic gold in football can’t make up for, but it wasn’t Germany’s only reference to it, either.

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Neymar pays tribute to Usain Bolt, wins Brazil’s first ever Olympic gold in football

Given Brazil’s many footballing embarrassments in recent years, they really, really needed to win their first ever Olympic gold in the sport at the Olympics they are hosting. Neymar was held out of the Copa America Centenario earlier this summer just so he could be fresh for the Olympics and right about now that decision is looking like a good one.

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